CLIENT
PT Bisa Artifisial Indonesia (BISA AI Academy)
Services
User Research, Competitor Analysis, Wireframing
Team
Ravi Aprillian Baskoro — UI/UX Designer
Date
May 7, 2024
A user-centered redesign of the AnterAja mobile experience, focused on streamlining the package delivery process. By conducting extensive User Research and Competitor Analysis, I identified key friction points in the shipping flow and implemented an intuitive interface.
A user-centered redesign of the AnterAja mobile experience, focused on streamlining the package delivery process. By conducting extensive User Research and Competitor Analysis, I identified key friction points in the shipping flow and implemented an intuitive interface.
Solution
Solution
The solution involved a comprehensive overhaul of the delivery booking flow based on identified user pain points. I translated research insights into detailed User Flows and High-Fidelity Prototypes in Figma, ensuring every step—from address entry to payment—was seamless and accessible. Through rigorous UX Testing, I validated that the new design successfully reduced user confusion and improved the overall efficiency of the delivery service experience.
The solution involved a comprehensive overhaul of the delivery booking flow based on identified user pain points. I translated research insights into detailed User Flows and High-Fidelity Prototypes in Figma, ensuring every step—from address entry to payment—was seamless and accessible. Through rigorous UX Testing, I validated that the new design successfully reduced user confusion and improved the overall efficiency of the delivery service experience.
